Learn how to protect your Facebook ad account from restrictions and maintain credibility with these key security tips. From using your real name on your profile to following Facebook’s ad policies, this blog covers everything you need to know to keep your account safe and avoid billing issues. With insights into warm-up strategies, feedback scores, and the benefits of adding additional team members to your Business Manager, this guide is a must-read for advertisers looking to optimize their Facebook advertising efforts.
1. Use the real name on your profile
Facebook requires you to use your real name on your profile to maintain authenticity and transparency. If you use a fake name or a pseudonym, it can lead to account restrictions.
2. Confirm your Facebook identity
Facebook may ask you to confirm your identity by providing a government-issued ID. This helps Facebook ensure that only real people are using the platform.
3. Use two-factor authentication
Two-factor authentication adds an extra layer of security to your account by requiring a code in addition to your password when logging in from a new device or location.
4. Use Business Manager
Facebook Business Manager is a tool that allows you to manage multiple ad accounts, pages, and people in one place. It also provides additional security features such as role-based access control.
5. Verify Business Manager
Verifying your Business Manager adds an extra layer of security and credibility to your account. To verify your account, you’ll need to provide some additional information about your business, such as a business license or tax identification number.
6. Follow Facebook Ads policy
Facebook has strict policies regarding the content and format of ads. Make sure you read and understand these policies before creating any ads to avoid restrictions.
7. Warm up your ad account
A new ad account should be gradually ramped up to avoid triggering red flags with Facebook’s algorithm. Start with low-budget campaigns and gradually increase spending over time to build trust with Facebook.
8. Never copy the full creative of others
Copying someone else’s ad creative can result in copyright infringement, which can lead to account restrictions. Always create original content for your ads.
9. Feedback score
Facebook uses a feedback score to determine the quality of your ads. The score is based on how often people hide your ads, mark them as spam, or give negative feedback. Maintaining a high feedback score is crucial to avoid ad restrictions.
10. Give fast responses to comments
Engaging with your audience by responding to comments quickly can improve the overall performance of your ads and help build trust with Facebook.
11. Prevent billing issues
Make sure you have valid payment information on file and that your account is in good standing to avoid any issues with billing.
12. Add a minimum 2 more people to your Business Manager
Adding additional people to your Business Manager allows you to delegate tasks and responsibilities, which can help prevent mistakes and ensure that your account is being managed properly. It also provides an extra layer of security by allowing you to assign different roles and permissions to each person.
conclusion
in conclusion, maintaining a secure and credible Facebook ad account is crucial for advertisers to avoid restrictions and maximize their advertising efforts. By following the key security tips outlined in this blog, such as using your real name on your profile, verifying your Business Manager, and following Facebook’s ad policies, advertisers can protect their accounts from billing issues and build trust with Facebook’s algorithm. Additionally, engaging with your audience and adding team members to your Business Manager can further enhance the performance and security of your account. Taking these steps will help advertisers achieve success on Facebook’s platform while avoiding potential pitfalls.
Thanks for sharing such useful information! I’ve been searching for insights on this topic, and your post is by far the best I’ve found. Looking forward to seeing more from you.